Why I can't Stand the Coaching Industry & What I'm Doing About It.



I'm letting it all hang out in this blog. In the last year, like so many, I've become increasingly disenchanted with my country and the society we've created. This disenchantment has come in waves as I've watched the collective reaction to a global pandemic shining the brightest spotlight on our flaws as a society and humanity.

This whole looking out for #1 and "pull yourself up by your bootstraps" thing is just infuriating to me. What happened to the community? What happened to rising tides raising all ships? Where is the love in all of this?


As I reflected on this, I was also doing my own growth work personally and professionally. The more I dug in, the more I felt an "Icky" feeling - capital I "Icky."


What felt off?

The advice I was being given, the push from other coaches to "have five-figure months" and "seven-figure years." To monetize and scale -- and every other buzzword in the entrepreneur industry.


That's not what I'm about.

I'm also not about the "one size fits all fix." You've seen the Instagram posts. The "Work with me, and you'll be the best version of yourself ever in just three months." I don't jive with that.


But the truth doesn't sell in the economy and social structure where we live. The truth is, "Work with me, and I promise to show up and give you all I can to support you in your growth journey. To meet you where you are and help you find the next right steps to reach your goals."


  1. That's long, and our attention spans are shit.

  2. That's not catchy at all. It's the same reason why fad diets are still a thing. We want quick fixes.

  3. It's not glamorous. It's work and time and patience and love for yourself.

This recently came to light in such a focused way a couple of months back with an article The Guardian put out about Life Coaching. It cut right to the quick of everything I was feeling.


The push to "be the best" to "make the most" to "sell coaching" -- I don't want any part of that. In the past decade, the life coaching industry has been tainted by fake programs and a lack of oversight. It's infuriated me, not to mention the "quick fix" mantras, and people are just stealing from each other and using tidbits of psychology to do the work without acknowledging the source.

Sprinkle on top of the fact that everyone is chasing algorithms and the social media channels initially created to connect us are more often than not just scrolling billboards of "shit you should buy," I had to take a step back.

I'm so over this - I want a genuine connection. I want to share my story and help others on their journeys.


THAT is why I got into coaching.


I didn't get into coaching to grow my following to thousands of people. I didn't start coaching to become a six-figure earner. I started coaching because of you.


I started coaching because of my love of people and the crazy journey in life. I started coaching to offer support to folks who are in tough spots. I had the previous version of myself in mind, back in the mid-2010s when I was so effing lost and clinging to "what was right" only to be let down over and over.


I needed someone, a support network bigger than a therapist, and good friends back then. I started coaching to be that person for as many people as possible.


So I'm changing how I approach Being Oppen. I have found how this work fits into my life - it's a part of me, not all of me.

Since I created Being Oppen, I have been putting the energy of "business" into it. I don't want it to be a "business"; I want it to be a space in my life held sacred for connecting with people soul to soul.


And as such, I don't want it to be motivated by money or growing my following - I want to follow the intuitive leads towards where it's taking me.


Right now, it's taking me to alter my pricing structure completely - I will now be offering a flexible payment for all my sessions. I ask for a minimum amount, but you can pay what you can from there. If even the minimum amount ($100/session) is too much, just let me know - we can figure something out.


I'm tired of tools being inaccessible because of the consumerist society we live in, so I'm changing how I show up in it. I don't have to carry the "six-figure" torch - fuck that, I want to help people. If that brings six figures, cool. If it doesn't, cool.


When you think about how you show up in the world, I want you to see that you have the ultimate power to be the change - even if the change only affects the small corner of the world you take up. This will naturally ripple out and create the opportunity for change for others.


So let's all continue to take inspiration from the world to be the change we wish to see—one small step at a time.


If you're interested in my new offering, please click here for a discovery call or shoot me an email - whitney@beingoppen.com.


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